Pay Per Click or PPC is a Search Engine Marketing method used on search engines to attract appropriate traffic to websites in a fast way. Getting listed on search engines the natural way takes a lot of time. That's why PPC is popularly used as an internet advertising instrument. By using PPC ads, it is possible to get visibility right away for your site and hence get plenty of traffic.
The major benefit of PPC is that it is fast to launch, you get quick results, and it is easy to keep track of the conversions. Also you have features such as ROI Assessment, Budget Controlling, and Traceable Advertising. Moreover, pay per click advertising is a fairly low cost method of generating increased traffic to your site. Pay per click advertising creates traffic without delay and is a responsive and fast method for creating publicity for your website.
The principles of pay per click advertising are straightforward - a firm that is ready to place the highest bid for a keyword will be ranked at the top on search results page. PPC advertising is very flexible - keywords can be modified, added or removed as per current market situation. Using PPC ads can be more economical when compared to other conventional advertising tools.
For immediate advertising campaigns, pay per click advertising is perfect ' helping firms to modify the copy of ads, so as to reflect keyword changes. PPC ads can give an immediate return on investment ' particularly if your site is one that can process sales online.
The most popular and well accepted PPC search engines are of course Google Adword, Microsoft Ad Center, and Yahoo Search Marketing. It is important to perform extensive keyword research targeting these search engines prior to setting up your PPC campaign. You should monitor your PPC accounts for click and impression and track your ROI to know how well your advertising is doing.
Here is the outline for our Professional PPC strategy. We first start with setting your Goal & Account. We then carry out keyword research, analysis, and suggestion. This is followed by Ads and Landing Pages development. Bid Management is carried out followed by Tracking Conversions, Reporting and suggestions.
In all the three major ad placement services, i.e. Google, MSN and Yahoo, Google Adword is the major driver both in popularity and in getting potential visitors to website. So it is important to target Google Adword when you are aiming at running a paid placement campaign. Some search engines execute the theory, i.e. whoever bids the highest gets the top positions; but Ad position in Google may depend on some other factors as well. This is why you should put the focus on relevancy as well as creativity of the Ads to get high positions in Adword and cut down cost.
If you are looking at staring a PPC campaign, you can try the services at ZedAngle. We have some expert PPC professionals who have all the skills and expertise to make sure that our customers get impressive ROI and accomplish all their PPC ad targets.