The term Social media optimization ( SMO ) was recently came into existence in internet marketing world. The tem first time was introduced by Rohit Bhargava and later many other authers describe it in various point of view. It is basically a part of online Search Engine Optimisation (Seo). In other words it can be known as Social Media Activities on internet which attract unique visitors to the content and material available on the website. These days SMO is making a big place on all recently-launched websites because of its peculiarity for website visitors.
Let's talk on the prevalent methods on Social Media Optimization. They can be divided into two main parts:-
- In the content of websites social media features are added to gain maximum visits. It includes 'RSS Feeds, Social News and Sharing Buttons, User Rating and Polling Tools, and functionalities liked by targeted community such as Images and Videos.
- All activities which are closely associated with the Content Promotion, as Blogging, Commenting on other blogs, Participating in Discussion Group in Forums, and Updating status in in the profile of social networking websites.
Though Social Media Optimization is related to search engine marketing but in severel ways it has some differences. The first one tries to bring a big part of traffice from search engines but Social Media Optimization drives traffice from other sources. Though no other opinion that high ranks in search engines can't be ignored for successful SMO.
Social media optimization can be termed as technique to viral marketing. We become impressed through the use of networking in social bookmarking, video and photo sharing websites. Similarly we involve here in sharing content through blogs and Rss in blogsphere. We can get a lot information on any topic without depending on search engines.
Organizaion or Indiviudal, who care greatly for their powerful presence on the web , consider social media otimazation as their master startegy. For them it is inevitable part of Online Reputation Management (ORM) or Search Engine Reputation Management (SERM). It is not limited in the cover of marketing and brand building. Instead it is a knowledge management strategy of a constantly growing business in the form of product development, service quality, business growth, recruiting, employee management, increasing turnover, brand building, customer satisfaction and relations and so on...
E-zone online provides effective Social Network marketing and Social Media Optimization Services. These SMO services were initiated to help compnies which are eager to establish their brand before marketing their products and services through the medium of social networking on web.
At present social media optimization has grown to be powerful source, which can be used as marketing tool. E-zone online is always with you if you if you walk with the pace of time.
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